Facebook/Instagram are social networks not only used for posting and communicating with friends, but also for businesses to promote products and services through text, imagery, or video. These platforms, in particular, are widely used by many companies due to it’s significantly large audience and possibilities for segmentation.
As an average internet user, you may be thinking, “who even clicks on Facebook/Instagram ads”? The simple answer to that is… many people. The average conversion rate on Facebook ads is 9.21% across all industries. Facebook alone, is on track to generate over $60 Billion in revenue this year just from advertising. That means someone has to be clicking.
We advertise on Facebook/Instagram in many different ways. Promoting your page, posts on your page, actions users took, or even just your website itself. There are also many different formats we provide, such as single images, carousels (multiple images), and even video. On top of this, we filter out who reaches your ads/content. This will allow for an efficient and maximized conversion rate.
In simple terms, our goal is to disrupt the viewer, intrigue with the information provided, then cause them to click on your site. It all starts with the imagery or videography that is eye-catching and disrupts the viewer’s scroll chain. Once they stop scrolling to look at your ad… the games have begun. This is where the content in the ad is very important. People have a very short attention span, especially when scrolling on social media, so the information needs to be concise. Lastly, if the viewer is interested in your service, and recognizes the quality you provide, you’re in! We provide them with a CTA (call to action), and just like that you’ve got a customer!
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